Digideus · Brand Identity Kit
Voice, colour, type and identity direction for the new medical wellness centre — a brand built to be discovered by reputation, not advertising.
A private medical wellness destination where science, recovery, optimisation and longevity are delivered with understated luxury. Not a spa. Not an aesthetic clinic. A place a discerning person is referred to — and returns to.
Growth comes from clinical excellence, professional referral and word of mouth. That single fact shapes everything that follows: the brand does not need to shout, discount or persuade. It needs to be unmistakably credible, quietly confident, and worth talking about.
Every element should communicate trust, discretion, refinement and evidence-based care.
DNA, biomarkers, VisBody — data before decisions.
Quiet confidence. Nothing performative.
Clinical excellence delivered with care, not coldness.
Travertine, water, olive, oxygen — a sanctuary.
In progress
We are still searching. We would rather bring you one name we can defend than three we cannot.
Naming a medical brand in Cyprus is narrower work than it looks. A name must survive four separate tests, and a candidate that passes three is not a candidate. We have screened a substantial shortlist and rejected all of it — most often because a word that is beautiful in Greek is already carrying a meaning in Cypriot commercial life that no amount of design can outrun.
That work continues in parallel, and it does not hold anything else up. Colour, voice, type and structure are all settled independently of the name — which is why this document is ready now.
What the word already means to a Cypriot or Greek ear today — the businesses, institutions and associations it is already attached to.
Clean across the company register and the trademark classes for medical and clinical services.
The .com and the .com.cy both obtainable, alongside matching social handles.
Said aloud confidently by a Greek speaker and an international patient alike, with no second syllable of hesitation.
Short, declarative, never promotional. The voice states what is true and stops — the confidence is in the restraint. These lines work with any of the names under consideration.
Tone of voice,
in one sentence
Speak the way the best doctor in the room speaks — precise, unhurried, warm, and entirely uninterested in impressing you.
Three palettes, every one drawn from the materials already specified for the space — travertine, walnut, microcement, the olive tree in the courtyard, the dark green marble of the veranda. Each tilts the brand a different way.
How the recommended palette is used
The two lightest values carry most of the page and alternate section by section; the two darkest are used as full grounds, not only as text. That contrast is what keeps a warm palette from reading as one flat beige.
Two directions, each shown in its own typeface. Both carry a complete Greek character set — a deliberate constraint, since many of the most elegant display faces omit Greek entirely, which would force a mismatched second font onto half the website. Both are open-licensed, so there is no annual type fee in either case.
Direction one · recommended
In use here
Longevity, considered.
Ξεκινάμε από τα δεδομένα.
A low-contrast humanist sans with a quiet calligraphic root. It holds a light weight at large sizes without turning fashionable, and its Greek is drawn with the same hand as its Latin rather than adapted from it.
| Role | Weight | Size | Line | Track |
|---|---|---|---|---|
| Display | 300 | 60 px | 1.05 | −0.01em |
| Heading | 400 | 34 px | 1.12 | −0.005em |
| Subhead | 500 | 22 px | 1.25 | 0 |
| Lead | 400 | 20 px | 1.50 | 0 |
| Body | 400 | 17 px | 1.65 | 0 |
| Caption | 400 | 14 px | 1.50 | 0 |
| Label | 600 | 12 px | 1.20 | +0.18em |
Numerals set tabular throughout, so measurements and results align in a column.
Direction two · alternative
Longevity, considered.
Ξεκινάμε από τα δεδομένα.
Narrower, cooler and more contemporary. A single light, tightly drawn sans across the entire system — weighted toward the science and away from heritage. Fewer moving parts, and it demands more discipline in the spacing to stay warm.
| Role | Weight | Size | Line | Track |
|---|---|---|---|---|
| Display | 200 | 60 px | 1.05 | +0.01em |
| Heading | 300 | 34 px | 1.12 | +0.005em |
| Subhead | 500 | 22 px | 1.25 | 0 |
| Lead | 400 | 20 px | 1.50 | 0 |
| Body | 400 | 17 px | 1.65 | 0 |
| Caption | 400 | 14 px | 1.50 | 0 |
| Label | 600 | 12 px | 1.20 | +0.18em |
The scale below display and heading is identical, so the two directions are directly comparable.
We would begin with a wordmark: a logo made from the name itself, drawn and spaced with care, rather than a separate symbol. A symbol would follow only if it earned its place. A wordmark travels further — engraved into travertine, cut through corten steel, blind-embossed on card, or standing alone at sixteen pixels.
Any symbol should stay abstract and monochrome-first. Motifs worth exploring: a single water ripple, which is measurement and calm in one form; the inverted travertine cone of the fountain; or one minimal olive leaf.
One thing to avoid: the lotus. It belongs to Dr. Karatziás's personal identity, and this centre needs its own.
The wordmark across the centre's own materials
Shown with a placeholder while the name is settled — the spacing, weight and scale are the proposal.
A brand that grows by referral has to earn belief rather than attention. These are the rules that keep it on the right side of that line.
Every page below comes from your own answers. You asked for “a dedicated page for each core service” because it is ideal for search — so each of your launch services has one, from opening day. Diagnostics in particular earn it: DNA testing, biomarker analysis and body composition are searched for by name, and they are the pillar the whole philosophy rests on.
Phase 1 — at launch · 21 pages, each in English and Greek
How the pages are counted
21 pages written · 42 addresses live · 10 layouts designed. Each page is published in both English and Greek, so search engines index forty-two URLs. But the eight service pages share a single template, and the three programme pages another — they are written eleven times, not designed and built eleven times.
Pricing follows design and copy, not URLs; the Greek is costed separately as professional translation, as you asked for.
Phase 2 — as it evolves
Every line below is something you told us could wait — nothing here is scope we have quietly removed. No service is postponed: all ten launch services have their own page from opening day.
On the CMS
Team, service and programme content is editable by your staff through a simple login — no developer needed. We build it on a git-based system that runs on your existing hosting, so there is no additional yearly software fee.
It has one trade-off worth knowing about: after you save an edit, it takes up to a minute to appear on the live site, because the site rebuilds itself each time. If you would rather have instant editing later, a heavier CMS can be introduced at additional cost, without rebuilding the website.
Two numbers matter: what it costs to build, once, and what it costs to keep running each year. All Digideus fees below exclude VAT at 19%.
| One-off | Amount |
|---|---|
| Brand identityName suggestions, the logo, the full colour and type system, and written guidelines. Includes three rounds of amendments. | €700 |
| Website — Phase 121 pages, custom designed, English and Greek, built so that booking can be added later without a rebuild. Content managementTeam, services and programmes editable by your own staff. Copywriting, EnglishEvery page written for a medical audience and submitted for the doctor's sign-off. | €2,250 |
| Google Workspace setupThree accounts configured — info@, reception@, manager@. | €80 |
| One-off total | €3,030 + VAT |
| Each year | Amount |
|---|---|
| Hosting & maintenanceHosting, SSL, backups, security updates and uptime monitoring. | €450 |
Billed at the translator's own invoice plus 10%. We commission and manage the work; you see the real cost rather than a marked-up estimate.
The domain is registered in your name and paid by you directly. Google Workspace licences the same — we set everything up, the account stays yours from the first day.
Before proposing a name we check the domains, the Cyprus company register and its existing use in Greek and Cypriot business. A formal trademark search and registration is a lawyer's work and a separate cost — worth doing before the name goes on the building.
Three decisions from you unlock the rest. None of them depends on the others, and none of them waits for the name.
Confirm the palette. Travertine & Olive is our recommendation and the one this document is dressed in. If either alternative speaks louder to you, say so now — it is a five-minute decision at this stage and a costly one later.
Choose the typeface. Commissioner or Sofia Sans. Read both specimens aloud in Greek before deciding; that is the test that matters, and it is the one most often skipped.
Approve the structure. Once section 08 is agreed we can begin writing, in English and Greek, while the identity is drawn in parallel.
From there we develop the chosen direction into a complete identity — wordmark artwork, the full colour and type system, and the guidelines that keep it consistent as the centre grows into new services and, in time, new cities. The website follows in the same quiet register: focused at launch, built to evolve exactly as you described.